Leverage partners with Rick Rubin

Stephen Levinson's record label to be distribbed by Sony Music

Leverage Management chief Stephen Levinson, whose TV footprint with Mark Wahlberg encompasses HBO’s “Boardwalk Empire” and “Entourage,” is extending his reach into the music biz. He’s launching a label joint venture for Leverage Records with Columbia Records co-chairman and American Recordings czar Rick Rubin.

Rubin will oversee operation. Columbia/American, under the Sony Music Entertainment umbrella, will distribute Leverage’s releases and handle marketing, promotion, publicity and digital functions.

Rubin, whose production clients have included Johnny Cash, the Red Hot Chili Peppers and Adele, may also take a role producing some of the imprint’s acts.

Leverage Records will have a dedicated A&R staff of former Maverick Records talent scout Michael Goldberg and ex-Three Ring Projects A&R manager Isaac Heymann.

Imprint is envisioned as a platform to license and feature acts’ music in TV shows. If the fit is right, label’s acts may be used on some Leverage-produced series.

Levinson’s roster of shows also includes HBO’s “In Treatment” and “How to Make It in America.” Leverage banner also has a CBS comedy pilot in the works, “Home Game.”

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0


    Leave a Reply

    No Comments

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    More Music News from Variety