Leverage Management chief Stephen Levinson, whose TV footprint with Mark Wahlberg encompasses HBO’s “Boardwalk Empire” and “Entourage,” is extending his reach into the music biz. He’s launching a label joint venture for Leverage Records with Columbia Records co-chairman and American Recordings czar Rick Rubin.
Rubin will oversee operation. Columbia/American, under the Sony Music Entertainment umbrella, will distribute Leverage’s releases and handle marketing, promotion, publicity and digital functions.
Rubin, whose production clients have included Johnny Cash, the Red Hot Chili Peppers and Adele, may also take a role producing some of the imprint’s acts.
Leverage Records will have a dedicated A&R staff of former Maverick Records talent scout Michael Goldberg and ex-Three Ring Projects A&R manager Isaac Heymann.
Imprint is envisioned as a platform to license and feature acts’ music in TV shows. If the fit is right, label’s acts may be used on some Leverage-produced series.
Levinson’s roster of shows also includes HBO’s “In Treatment” and “How to Make It in America.” Leverage banner also has a CBS comedy pilot in the works, “Home Game.”