Google acquires RightsFlow

Licensing service will help YouTube pay musicians

Aiming to streamline payments to musicians and publishers, YouTube parent Google has acquired licensing and royalty reporting service RightsFlow.

RightsFlow, launched in 2007, uses a 30-million-song database and proprietary technology to match songs to publishers and manage payment.

Though featuring millions of musicvideos on its site, YouTube has occasionally had a contentious relationship with publishers over royalty payments, disbursement of which can sometimes be a Byzantine process.

“By combining RightsFlow’s expertise and technology with YouTube’s platform, we hope to more rapidly and efficiently license music on YouTube,” wrote YouTube product manager David King on the company’s blog, “meaning more music for you all to enjoy and more money for the talented people producing the music.”

Terms of the deal were not disclosed.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Marketplace

    Leave a Reply

    No Comments

    Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    More Music News from Variety

    Loading