Blackwell Fuller Inc. to focus on digital distribution
“American Idol” producer-creator Simon Fuller has pacted with Island Records founder Chris Blackwell on a joint music and entertainment venture to be called Blackwell Fuller Inc.Company will focus on creating new-media partnerships that bypass the traditional, stage-managed relationship between artist and fan. “In the rush to create new-media platforms in this incredibly explosive digital age, the business community generally relegates artists to the role of a mere spectator, often at their own expense,” Fuller said. “There has been a need for a new business approach for artists and content owners for many years,” Blackwell said. “As the entertainment industry and media companies struggle to find new financial models, the arrangements struck with artists have become more and more restrictive and onerous.” The new company will operate out of Fuller’s XIX Entertainment offices in New York, London and Los Angeles.