Enlarged division to be headed by Brian Monaco

Seeking to expand its music licensing reach for both its artists and cleffers, EMI Music is creating an enlarged sync and licensing division that will now utilize its publishing division’s sales staff.

The expanded sales group will be staffed by sync and licensing personnel from both the label and publishing side. Move is part of Group CEO Roger Faxon’s repositioning of EMI as a global rights management entity.

New operation will be led by Brian Monaco, who has been promoted to exec VP of North American sales and strategic marketing at EMI Music Publishing.

Previously chief operating officer of EMI Music Publishing’s MusicResources sales team, New York-based Monaco will report to Faxon and COO Leo Corbett.

In addition, Doug James has been appointed senior VP and director at EMI Music. He too was previously with the publishing wing, as senior VP of its film and TV unit.

Faxon – who headed the publishing unit before taking the reins of the company last year – said in a statement, “This move creates an even stronger music licensing operation that reflects the way our North American clients want to do business. Creating this new operation will enable what I believe to be the strongest combined catalog of master recordings and compositions in the world to be represented by a strong sales force under unified management.”

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