Bruce Springsteen to keynote SXSW

Boss to speak March 15 during music portion of fest

Bruce Springsteen has been tapped as the keynote speaker at the 2012 South By Southwest Music and Media Conference and Festival.

The Boss will speak at the Austin Convention Center on March 15. The music portion of SXSW fest runs March 13-18.

Past SXSW music keynoters include Johnny Cash, Neil Young and and Smokey Robinson.

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