Performing rights organization BMI has promoted Michael Steinberg to senior vice president of licensing.
Steinberg will oversee all domestic licensing operations related to TV, radio, VOD and general licensing categories (which includes fees paid by restaurants and bars).
Though he acknowledges that certain license fees have decreased as a result of the recent recession, Steinberg sees room for potential in a variety of sectors.
“In traditional TV broadcasting, music is more important than ever before,” he says, adding that while radio is having troubles of its own, “profit margins are still quite lucrative despite the downturn.”
A 14-year BMI veteran, Steinberg had been vice president of legal affairs since 2002, after working as a litigator for several New York law firms. He will report to Mike O’Neill, senior vice president of licensing and repertoire.