Paramount superhero pic takes in north of $25 mil
Paramount’s “Thor” struck first Friday night with $25.7 million from 3,955 locations.
Of its engagements, 2,737 were in 3D and 214 in Imax. “Thor” grossed $3.25 million in midnight screenings Thursday from approximately 1,800 locations, and worldwide “Thor” has already cumed more than $130 million thanks to its overseas bow a week before hitting Stateside.
Universal’s “Fast Five” came in second last night with $10.5 million at 3,662 locations. Pic kicked off the summer sesh early last week with a boffo $86 million weekend. While “Thor” likely won’t hit those highs, it is expected to benefit from U’s softening the ground for summer tentpoles.
Par’s superhero pic tracked well in the weeks leading up to the Mother’s Day frame. This time last year “Iron Man 2” opened to a $51.2 million Friday night fuelled by fanboy auds, and only dropped 10% from Friday to Saturday. “Thor” should behave similarly, and B.O. pundits expect it to gross north of $60 million this weekend, which would make it the third biggest Marvel franchise bow behind “Spider-man” and “Iron Man.”
Warner Brothers’ “Something Borrowed” took third with $4.8 million at 2,904 engagements, which was followed by Sony’s “Jumping the Broom” with $4.175 million at 2,035. Fox’s toon holdover “Rio” rounded out the top five with $1.96 million from 3,258 playdates.
Modestly budgeted pair “Something Borrowed” and “Jumping the Broom” tracked especially well with women. While the two shouldn’t tear auds away from “Thor” or “Fast Five,” they will likely earn solid mid-week figures as femme-skewing pics generally play well with women during the week.
Also opening in limited release this weekend is Summit’s “The Beaver,” which made $30,000 Friday night from 22 locations. Summit plans to expand its release on May 20.