Products cover 17 different categories with 11 active lines
Hilton isn’t a businesswoman, she’s a business, woman. She develops products in 17 different categories with 11 active lines, and runs 30 Paris Hilton signature stores in various countries. She’ll visit India in September to open two new stores, with a third also bowing in that country.
FALSE NAILS & FALSE LASHES
Sold in about 2,000 locations worldwide, line is in its first season with four different looks. Nail stickers are in development.
T-shirts, dresses, tops, leggings, pants and tracksuits by Paris are available in Italy, Spain, Russia, Switzerland, the U.K., the U.S. and online.
PARIS HILTON RACING TEAM
Competing in the MotoGP class for 125cc two-strokes, the team has won races in France, with 16-year-old phenom Maverick Vinales winning at Le Mans. The racing press has discarded its snark and acknowledged that her team — which includes talented vets — is good.
Paris is famous for her long blonde locks, and for going from long waves to a short bob overnight. She launched hair extensions in 2008 and a line of hair styling tools in November 2009.
Sold at about 1,500 locations in 15 different countries, the line is projected to sell more than 8 million units over the next 10 years, according to Hilton.
Sold at about 2,000 locations worldwide.
Time for bling — the most recent line was established in late 2009, and the products continue to do well.
Hilton’s 11 scents gross upward of $100 million annually. They’ve garnered more than $1.3 billion in revenue since 2004. In 2009 she was honored with the Fragrance Foundation’s FiFi Award for her success.
Business according to Paris | Timeline: Media blitz | Working with Paris | Smallscreen ‘Life’ leads to big global biz | They’ll always have Paris | Hilton covers customers from head to toe