You will be redirected back to your article in seconds

‘Fast Five’ vid to ride NASCAR tie-in

Chicago race series rebranded as 'Fast Five 225'

Universal is hitting the racetrack to promote the homevid launch of “Fast Five,” locking down a deal to rename the Chicagoland Speedway’s “Camping World Truck Series” as the “Fast Five 225.” Deal marks the first time NASCAR has allowed a film to take over one of its races as a title sponsor.

Event takes place Sept. 16, and serves as the first race in the pursuit of the NASCAR Sprint Cup.

Fast Five” stars Tyrese Gibson and Jordana Brewster will serve as grand marshals. Gibson will also sing the national anthem.

Given the “Fast” franchise’s racing theme, a pair-up with NASCAR made sense for Universal Studios Home Entertainment. But the division will also be able to use the event to reach out to Hispanic auds, since the “Fast Five 225” event coincides with Hispanic Heritage Month, which begins Sept. 16.

The Chicagoland Speedway will target Hispanic communities with advertising and other promos leading up to the “Fast Five 225.”

Universal Studios Home Entertainment rolls out the pic on Blu-ray and DVD on Oct. 4.

The Chicagoland Speedway is based located in Joliet, Illinois, and hosts the NASCAR Camping World Truck Series, the NASCAR Nationwide Series and the NASCAR Sprint Cup Series.

More News

  • "The Locomotion Reverberation"-- Pictured: Sheldon Cooper

    CBS is Blacked Out on Dish as Carriage Talks Hit Snag

    Universal is hitting the racetrack to promote the homevid launch of “Fast Five,” locking down a deal to rename the Chicagoland Speedway’s “Camping World Truck Series” as the “Fast Five 225.” Deal marks the first time NASCAR has allowed a film to take over one of its races as a title sponsor. Event takes place […]

  • 'CBS This Morning' Co-Hosts Condemn Charlie

    'CBS This Morning' Co-Hosts Condemn Charlie Rose's Behavior On Air

    Universal is hitting the racetrack to promote the homevid launch of “Fast Five,” locking down a deal to rename the Chicagoland Speedway’s “Camping World Truck Series” as the “Fast Five 225.” Deal marks the first time NASCAR has allowed a film to take over one of its races as a title sponsor. Event takes place […]

  • The Eagles

    The Eagles Announce 2018 Tour Dates With Jimmy Buffett, James Taylor, Chris Stapleton

    Universal is hitting the racetrack to promote the homevid launch of “Fast Five,” locking down a deal to rename the Chicagoland Speedway’s “Camping World Truck Series” as the “Fast Five 225.” Deal marks the first time NASCAR has allowed a film to take over one of its races as a title sponsor. Event takes place […]

  • Jeremy Darroch SkyTV

    Sky to Continue Boosting Spending on Originals in 2018 (EXCLUSIVE)

    Universal is hitting the racetrack to promote the homevid launch of “Fast Five,” locking down a deal to rename the Chicagoland Speedway’s “Camping World Truck Series” as the “Fast Five 225.” Deal marks the first time NASCAR has allowed a film to take over one of its races as a title sponsor. Event takes place […]

  • Director Brillante Mendoza poses for photographers

    Brillante Mendoza to Head Jury at Malaysia Festival

    Universal is hitting the racetrack to promote the homevid launch of “Fast Five,” locking down a deal to rename the Chicagoland Speedway’s “Camping World Truck Series” as the “Fast Five 225.” Deal marks the first time NASCAR has allowed a film to take over one of its races as a title sponsor. Event takes place […]

  • TV Gains Offsets Film Losses at

    TV Gains Offsets Film Losses at Entertainment One

    Universal is hitting the racetrack to promote the homevid launch of “Fast Five,” locking down a deal to rename the Chicagoland Speedway’s “Camping World Truck Series” as the “Fast Five 225.” Deal marks the first time NASCAR has allowed a film to take over one of its races as a title sponsor. Event takes place […]

  • Dynamic Television Boards Sci-Fi Series “Stryx"

    Dynamic Television Boards Sci-Fi Series “Stryx"

    Universal is hitting the racetrack to promote the homevid launch of “Fast Five,” locking down a deal to rename the Chicagoland Speedway’s “Camping World Truck Series” as the “Fast Five 225.” Deal marks the first time NASCAR has allowed a film to take over one of its races as a title sponsor. Event takes place […]

More From Our Brands

Access exclusive content