GM scores coup with 'Transformers' editions
General Motors scored a coup in 2007 when Chevrolet’s fifth-generation Camaro was chosen to represent Bumblebee in Paramount and Hasbro’s “Transformers” franchise, reintroducing the muscle car. Bumblebee Camaros built for “Transformers: Dark of the Moon.” 3 Chevy’s 2012 “Transformers” Special Edition Camaro Coupe is offered as a $3,000 package on 2LT and 2SS coupes with Rally Yellow paint, black rally stripes on the hood, roof, deck lid and rear spoiler; 20-inch, black-painted wheels; and Autobot Shield logos on the center caps and front quarter panels. Autobot Shield logos also come embroidered on the front headrests and center console. $500,000Price of the 2006 concept car used to film the 2007 pic; only four were made before car went into production for 2009 launch. $40,100.01 The winning eBay bid for the 1976 Camaro used in first “Transformers” film. 80,000 Camaros sold in 2010, which is 20,000 more than 2009, when “Revenge of the Fallen” revved up the B.O. 10% Gain in orders for yellow Camaros (the color typically accounts for less than 5% of any model’s sales). Activision’s “Transformers: Dark of the Moon — Stealth Force Edition” Wii game lets players control Bumblebee in vehicle form only. Certain bundles of the game came with a collectible Camaro. GM’s Super Bowl spot this year starred its Chevy Camaro transforming into Bumblebee. Compiled by Marc Graser Bumblebee will next be seen in Universal Studios Hollywood’s “Transformers” theme park ride, launching spring 2012. The Camaro has appeared on 7-Eleven Slurpee cups and as toys inside Burger King kids meals. 150 Toys featuring the Camaro over the life of the film franchise.