NEW YORK — Broadway box office for Week 9 (July 25-31) gave legiters little to talk about, as numbers generally held steady with seasonal tourism continuing to keep Main Stem traffic high.
Ups and downs at individual productions were largely unremarkable, balancing out to a relatively small $200,000 bump in the cume, which upticked to $21.2 million for the 24 shows on the board.
A trio of big earners remained clustered at the top of the list, with “Wicked” ($1,892,399) in pole position.
“Wicked” “The Lion King,” “The Book of Mormon” and “Anything Goes” ($846,061) all played to full houses, as did popular play “War Horse” ($984,118), which keeps threatening to top the $1 million mark but once again fell just short. Those “Horse” receipts are pretty impressive considering that as a nonprofit production, a chunk of those theatergoers are potentially members buying tickets at reduced rates.
The 21 musicals grossed $19,538,455 for 92.3% of the Broadway total, with attendance of 208,341 at 87.0% capacity and average paid admission of $93.78.
The three plays grossed $1,628,918 for 7.7% of the Broadway total, with attendance of 19,009 at 87.8% capacity and average paid admission of $85.69.
Average paid admission was $93.10 for all shows.