Attendance rises over the same frame in 2010
NEW YORK Tony-season attention seems to have helped guide ticketbuyers’ choices in Week 3 (June 13-19), with the year’s nommed fare seeing big B.O. boosts.The tourist-fueled bounty gravitated toward a lineup of nominees including “Catch Me if You Can” ($804,542) — whose $200,000 jump was the highest of the frame — as well as “How to Succeed in Business Without Really Trying” ($1,138,153), “Sister Act” ($905,913), “Priscilla Queen of the Desert” ($831,033) and tuner revival winner “Anything Goes” ($828,341), all of which logged notable upticks. New musical winner “The Book of Mormon” ($1,193,763) set another house record at Eugene O’Neill, but didn’t have much room to rise. New play winner “War Horse” ($948,563), multiple nominee “The Motherfucker With the Hat” ($707,750) and play-revival winner “The Normal Heart” ($454,764) also kept climbing. It was a strong week in general on the Main Stem as seasonal tourism helped to boost sales. Cume climbed $1.1 million to $22.7 million for 32 shows on the boards, and attendance hit 263,424, well up from the 254,000 posted over the same week last year. The 21 musicals grossed $18,236,636 for 80.4% of the Broadway total, with attendance of 204,518 at 87.2% capacity and average paid admission of $89.17. The 11 plays grossed $4,442,864 for 19.6% of the Broadway total, with attendance of 58,906 at 70.6% capacity and average paid admission of $75.42. Average paid admission was $86.10 for all shows.
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