LONDON — Supervision Media has teamed up with Broadway Worldwide to bring four musicals to movie theaters worldwide.
The venture, dubbed Direct From Broadway, is an exclusive multi-year licensing deal, which will bring “Memphis,” “Jekyll & Hyde: The Musical,” “Putting It Together” and “Smokey Joe’s Cafe: The Songs of Leiber and Stoller” to the bigscreen.
Only one of the shows, the 2010 Tony winner “Memphis,” is running on Broadway.
The other three have long since shuttered: The “Hyde” stars David Hasselhoff, who joined the Frank Wildhorn tuner toward the end of its Rialto run from 1997-2001, while recording of Sondheim revue “Putting It Together” is from the 1999 revival starring Carol Burnett. Lieber and Stoller revue “Smokey Joe’s Cafe” ran from 1995-2000.
“Memphis” will unspool Nov. 24 in Blighty and Ireland. Other European territories, South Africa and Hong Kong will have screenings by the end of the year, with Australia, Latin America and New Zealand to follow in March.
“Smokey Joe’s Cafe” will launch Jan. 26 in Europe while “Jekyll & Hyde” and “Putting It Together” will follow on Feb. 25 and March 22, respectively.
Beginning in April these shows will be available in cinemas worldwide.
Initiative reps another step in the continuing screen expansion of legit entertainment onto the bigscreen, where HD transmissions of stage performances have become increasingly common.
London’s Royal National Theater, for instance, has found success in the arena with NT Live, which sees National shows screened in cinemas around the world.