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Rookies keep Broadway box office afloat

Seasoned offerings see a decline in tix sales

NEW YORK — The overall Broadway cume held steady in Week 44 (March 21-27) with a robust tally, but the trend at individual shows was largely downward in what will likely prove to be the final frame of the month’s multiweek spring-break boost.

There were plenty of additions to the lineup to help keep the Rialto in overall health. “Priscilla Queen of Desert” ($962,163) was up nearly $225,000 last week; play revival “Arcadia” ($518,645) rose, as did still-previewing “Spider-Man: Turn Off the Dark” ($1,517,600).

In general, it was the newer stuff that attracted aud attention, with the Main Stem’s more seasoned offerings, including “Mary Poppins” ($909,660) and “Mamma Mia!” ($709,895), among the tuners to post the larger declines. “The Addams Family” ($686,549) also slid in the first week of cast addition Roger Rees.

The 24 musicals grossed $17,670,397 for 80.2% of the Broadway total, with attendance of 218,144 at 87.5% capacity and average paid admission of $81.00.

The 11 plays grossed $4,366,623 for 19.8% of the Broadway total, with attendance of 58,995 at 79.3% capacity and average paid admission of $74.02.

Average paid admission was $79.52 for all shows.

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