Sales for Schwartz tuner hurt by economy
Beset by low ticket sales and falling donations, Reprise Theater Company in Los Angeles has cancelled the upcoming run of “The Baker’s Wife,” which was scheduled for Feb. 14-26.
Managing director Christine Bernardi Weil and artistic director Jason Alexander were excited about “Wife,” a cult fave among fans of composer Stephen Schwartz, but not surprised by the turn of events, Bernardi Weil said.
“It does have a cult following, but I think that it’s not really just this specific show; it’s more the timing of the show. Theater people feel really stretched,” she added.
Bernardi Weil said Reprise had stayed above the fray the past couple of seasons but is now feeling the full effects of the sluggish economy.
The company is refunding all tickets for the show; “The Apple Tree,” which was skedded to follow “Wife,” will continue to run as planned from April 17-29.
Reprise is also launching a fund-raising campaign, which will include a continuation of its concert series, to help offset the loss of patrons and donors.