B.O. increases for rookies adding perfs
“The Mountaintop” has begun a potential ascent to box office heights, climbing steadily in a frame when most of the Main Stem remained flat.
The Angela Bassett-Samuel L. Jackson starrer, which opened Oct. 13 to a mixed bag of reviews, climbed by about $130,000 to $789,727 in Week 21 (Oct. 17-23), playing to about 94% of capacity. Among plays, that puts “Mountaintop” second only to “War Horse” ($985,848).
Several of the Rialto’s previewing plays also posted rises, although most of those boosts could be attributed to the fact that those plays increased the number of performances they played to the standard eight.
The majority of Broadway productions barely budged, with most sales fluctuations unremarkable, and a few close to imperceptible. Cume rose a slight $200,000 to $21.5 million for the 26 shows on the boards.
Attendance stepped up slightly to 232,997, or 88%, well ahead of the 79% logged during the same frame last year.
The 19 musicals grossed $17,744,606 for 82.4% of the Broadway total, with attendance of 187,059 and an average paid admission of $94.86.
The seven plays grossed $3,783,343 for 17.6% of the Broadway total, with attendance of 45,938 and an average paid admission of $82.36.