Summer tourists trek to Broadway's veterans
NEW YORK — Ah, to be a well-established Broadway tourist-magnet in the summer.Big-name shows, many of them long-runners, were the top draws on the Rialto for the week ended July 24, with a trio of productions — “Wicked” ($1,882,731), “The Lion King” ($1,854,764) and “Spider-Man: Turn Off the Dark” ($1,811,432) — each logging weekly receipts of more than $1.8 million. Tony-magnet “The Book of Mormon” ($1,256,830) and Daniel Radcliffe starrer “How to Succeed in Business Without Really Trying” ($1,223,226) also packed ‘em in. “Business” continues to rise with the tide of wizard-mania that came with the recent release of the final installment of the Radcliffe-toplined Harry Potter movie series, “Harry Potter and the Deathly Hallows: Part 2.” Only a few shows logged week-to-week declines, among them “Sister Act” ($748,117), “Priscilla Queen of the Desert” ($700,074) and “Catch Me if You Can” ($648,763) — three musicals that opened in the spring but didn’t attract the publicity or the awards attention of “Mormon.” Overall Broadway B.O. came in at about $21 million for 24 shows on the boards, according to Broadway League figures. Although most individual productions posted upticks, the cume was still down a bit off due to the prior sesh exit of “The Motherfucker With the Hat,” which had seen B.O. spike in its final frame. The 21 musicals grossed $19,323,887 for 92.2% of the Broadway total, with attendance of 204,808 at 85.5% capacity and average paid admission of $94.35. The three plays grossed $1,641,635 for 7.8% of the Broadway total, with attendance of 18,087 at 83.5% capacity and average paid admission of $90.76. Average paid admission was $94.06 for all shows.
Follow @Variety on Twitter for breaking news, reviews and more