Radcliffe's 'Potter' promo interlude leaves box office down
NEW YORK — “The Book of Mormon” continued to ring in big bucks in Week 6 (July 4-10), with the tuner logging unusually large numbers for a show in one of the Main Stem’s smaller musical houses.
With $1,265,309, “Mormon” broke the house record at the Eugene O’Neill Theater for the 12th straight week, with the average price paid per ticket coming in at a whopping $145.
Overall Broadway sales were down a bit, according to figures reported by the Broadway League, but a large chunk of the shortfall can be attributed, ironically, to a film. “How to Succeed in Business Without Really Trying” ($749,666) played only five perfs because star Daniel Radcliffe took three days off from the show for press and publicity duties related to the final “Harry Potter” pic, and the show’s weekly tally fell by $380,000.
Among the rising shows — alongside tourist-attracting tuners like “The Lion King” ($1,849,388) and “The Addams Family” ($702,435) — were a trio of plays benefitting from final-week biz. “The Normal Heart” ($610,431) and “Ghetto Klown” ($390,333), both of which closed July 10, climbed significantly, as did “The Motherfucker With the Hat” ($751,010), which shutters July 17.
Main Stem cume downshifted by $500,000 to $21.3 million for 27 shows on the boards. The return visit of “Hair” ($332,581) started slowly in the first frame of its 10-week summer run.
The 21 musicals grossed $18,036,457 for 84.5% of the Broadway total, with attendance of 193,533 at 82.2% capacity and average paid admission of $93.20. The six plays grossed $3,303,653 for 15.5% of the Rialto total, with attendance of 38,542 at 91.4% capacity and average paid admission of $85.72.
Average paid admission was $91.95 for all shows.