Company adds partners, becomes Bespoke

Nina Lannan and longtime colleagues Maggie Brohn, Amy Jacobs and Devin Keudell have teamed to become the four principals in Broadway exec producing and general management org Bespoke Theatricals.

The company will offer the same services as Nina Lannan Associates, the 14-year-old outfit that will shift to become Bespoke beginning Sept. 5.

Lannan has worked with Bespoke’s other three principals since the 1990s.

Bespoke will handle current Main Stem shows including “Mamma Mia!” and “Billy Elliot,” as well as incoming tuners “Evita,” “Bonnie and Clyde” and “Ghost” and play “Magic/Bird.”

Lannan founded her eponymous company in 1997 after a stint with Andrew Lloyd Webber’s Really Useful Group. The four principals of Bespoke have worked on musicals including “9 to 5,” “Legally Blonde,” “The Color Purple” and “Cats,” as well as plays such as “The Pillowman” and “Cat on a Hot Tin Roof.”

Company has largely been focused on U.S. stage projects, including out-of-town tryouts in a number of cities, but also has handled some internationally licensed productions of “Cats” and “Mamma Mia!”

Lannan said the structural changes to the company rep a formalization of a working arrangement that’s been in place for a long time already. “So rarely in our business does a company last beyond the principal that founded it,” she said. “I’m just trying to create something that lasts.”

Steve Dow, David Roth and Danielle Saks are on board as associates of Bespoke.

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