Summer distractions cut into box office
NEW YORK — Barbecues, fireworks and summer weather helped distract theatergoers from Broadway during Week 5 (June 27-July 3, 2011), as a long Fourth of July weekend siphoned sales away.
The Independence Day sesh usually marks a slowdown for the Rialto, with many Gothamites gone for the holiday and those in town, both locals and tourists, more inclined to participate in outdoor festivities. According to the Main Stem receipts posted by the Broadway League, overall B.O. slid almost $2 million to $21.8 million for 27 shows on the boards.
Still, a handful of productions held up. Tony fave “The Book of Mormon” ($1,251,015) broke the house record at the O’Neill Theater for the 11th straight week, while lauded revival “Anything Goes” ($875,398) climbed. Hit play “War Horse” ($981,613) also held on to its growing momentum, as did play revival “The Normal Heart” ($531,788).
Some of the season’s other productions proved less resilient with “Sister Act” ($738,755) slumping by some $250,000.
The 20 musicals grossed $18,261,282 for 83.6% of the Broadway total, with attendance of 199,348 at 88.3% capacity and average paid admission of $91.61.
The seven plays grossed $3,579,950 for 16.4% of the Broadway total, with attendance of 44,975 at 84.8% capacity and average paid admission of $79.60.
Average paid admission was $89.39 for all shows.