“Freckleface Strawberry,” the tuner based on the children’s book by Julianne Moore, will reopen in November at the MMAC Theater, the 199-seat venue that is part of the Manhattan Movement and Arts Center on the Upper West Side.
New incarnation of “Freckleface,” which had an earlier run at New World Stages that opened in 2010, reps part of an effort to turn the MMAC Theater into a family-theater destination, with two other kid-friendly shows, “Pinkalicious” and “The Amazing Max and the Box of Interesting Things,” also playing in rep at the venue.
Rose Caiola, who co-wrote and produced “Freckleface” both at New World Stages and at MMAC, also is the founder and exec director of MMAC.
Tuner, with music and lyrics by Gary Kupper and book by Kupper and Caiola, is based on the first of what has become a series of three kids’ books penned by Moore and illustrator LeUyen Pham. The third, “Freckleface Strawberry: Best Friends Forever,” was released last month.
“Freckleface” will play a non-traditional schedule of fewer than the standard eight shows a week, staggering its curtain times with the other offerings playing the venue. Show begins perfs Nov. 8.