'Mormon,' 'Succeed' draw attention

NEW YORK — The spring-break boom dwindled in Week 45 (March 28-April 3), but additions to the Broadway slate and the spiraling momentum of a couple of just-opened shows helped keep the overall sales tally steady.

“The Book of Mormon” ($891,410) hit its highest B.O. tally since it began previews in late February (although attendance percentages have always been strong). Also done with its comp-heavy opening week, Daniel Radcliffe topliner “How to Succeed in Business Without Really Trying” ($972,524) climbed.

Meanwhile, the previewing Lincoln Center Theater staging of London hit “War Horse” ($657,246) continues to show considerable horsepower, logging notably strong numbers for a little-known title (at least here in the States) with no stars in a nonprofit house.

With 38 productions crowding into the 40 Broadway theaters, competish for ticketbuyers is intense — which leaves some offerings struggling to attract crowds. Kathleen Turner starrer “High” ($94,829) had it the toughest in its first full week of eight previews, although bow of play “Born Yesterday” ($137,391 for five perfs) also was off to a slow start.

Overall, Broadway cume was up about $95,000 to $22.1 million. That’s a seemingly hefty dip vs. the $24.5 million logged during the same sesh last season, but that week saw sales boosted by Passover and Easter holidays.

The 25 musicals grossed $17,883,141 for 80.8% of the Broadway total, with attendance of 220,439 at 81.7% capacity and average paid admission of $81.13.

The 13 plays grossed $4,247,034 for 19.2% of the Broadway total, with attendance of 60,355 at 71.3% capacity and average paid admission of $70.37.

Average paid admission was $78.81 for all shows.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0