B.O. rises a bit in final January frame
Broadway wrapped up January with a slight uptick last week, following the severe plummets usually experienced on the Rialto in the post-holiday frames.
A number of shows on the board reported gains over the prior week, although most were fairly minor — besides the one at “The Lion King” ($1,139,161), up nearly $150,000 to regain its foothold in the millionaires’ club.
Previewing “Spider-Man: Turn Off the Dark” ($1,293,098), which played seven preview perfs instead of a full week of eight, maintained its perch at No. 2 in the top 10, right behind “Wicked” ($1,308,560). Also doing notably strong biz for the season is “American Idiot” ($893,262), which wavered only slightly in another week that benefited from Green Day frontman Billie Joe Armstrong’s stint in the cast.
Still, since it was January, a number of typically robust performers logged lower-than-usual numbers, including “Billy Elliot” ($761,963) and “Mamma Mia!” ($508,770). “Chicago” ($335,106) was actually up a bit even though producers gave away every ticket to the Sunday matinee, in an unusual promotion to expand the show’s social-networking reach.
Among plays, two productions that logged raises the previous sesh continued their upward trajectory. “Time Stands Still” ($458,007) bumped up thanks to last-minute biz for the just-shuttered Laura Linney starrer, while the Roundabout’s well-reviewed revival of “The Importance of Being Earnest” ($362,672) also gained some steam ahead of its recently announced 17-week extension.
Overall, Broadway B.O. rose by around $200,000 to $12.5 million for 19 shows on the boards. Attendance came in at 77%, about on par with the percentage logged during the same frame in 2010.