Broadway sales get kicked

Despite 'Follies' one-night hit, overall sales slide

NEW YORK — The Broadway revival of “Follies” proved it can draw crowds — or at least one crowd, anyway, in Week 10 (Aug. 1-7). The Main Stem transfer of the Kennedy Center’s production of “Follies” ($131,604) filled the 1,550-seat Marquis Theater to 97% capacity in its one preview perf.

Broadway sales softened slightly for the week, with the overall cume slipping about $600,000 to $20.6 million for 24 shows on the boards. Few shows fell drastically.

Biggest drop came at “Priscilla Queen of Desert” ($649,231), which slid some $75,000 and saw average attendance come in at less than 60%. The Broadway return of “Hair” ($369,876) continued to struggle for attention, playing to houses at 50% of capacity.

The handful of shows to buck the downward trend were largely springtime hits, including “The Book of Mormon” ($1,278,787, yet another house record), “How to Succeed in Business Without Really Trying” ($1,254,128), “War Horse” ($992,380) and “Anything Goes” ($874,887).

Overall attendance slowed by about 9,000 to 218,158, sliding only slightly to 86% of overall capacity vs. 87% for the prior frame.

Still, the Rialto’s big hits could hardly complain. Six musicals pulled in more than $1 million each, with “The Phantom of the Opera” ($999,773) falling just short of the mark.

The 21 musicals grossed $18,936,374 for 92.1% of the Broadway total, with attendance of 199,513 at 85.7% capacity and average paid admission of $94.91.

The three plays grossed $1,627,806 for 7.9% of the Broadway total, with attendance of 18,645 at 86.1% capacity and average paid admission of $87.31.

Average paid admission was $94.26 for all shows.

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