Broadway keeps faith

Jewish holidays don't slow sales

Remember when the Jewish holidays used to mean a dip in Broadway sales? Not this year.

Although Rosh Hoshanah fell on Thursday, overall Rialto sales upticked, with devoted auds still turning out for another record-breaking week at “The Book of Mormon” and a crowd of converts keeping “Follies” above the $1 million mark.

The week’s total, up about $275,000 to $18.7 million for 22 shows running, had some observers wondering if the traditional dip for the Jewish holidays was more a product of when the holiday fell during the month — early September always being harder for Broadway overall than late — than of the holiday itself. Or maybe sales were kept aloft in part by family auds freed up by school closings.

“Mormon” ($1,310,226), topping yet another box office milestone at the Eugene O’Neill Theater, and “Follies” ($1,132,226) were two of six shows to stake out a spot in the millionaires club last week. In general, most of the Street’s top earners saw sales rise while those in the middle of the pack — including “Priscilla Queen of the Desert” ($765,738) and “Memphis” ($722,193) — dipped, although none of the slowdowns by individual shows were dramatic.

Among plays now in previews, “Relatively Speaking” ($664,407) — the trio of one-acts by Woody Allen, Ethan Coen and Elaine May — slipped by about $50,000, perhaps because the curiosity factor pushed some theatergoers to earlier previews. “The Mountaintop” ($584,897) played a full eight perfs vs. five the prior frame, posting solid if not stellar sales for a show starring big-name thesps Angela Bassett and Samuel L. Jackson.

As is the case with most Broadway plays, both shows, as well as the Roundabout’s nonprofit revival of “Man and Boy” ($216,636), hope for a boost from reviews, since playgoing auds remain the rare demo to be notably swayed by critical opinion.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety

Loading