Sales rise for most shows as three join the slate
Broadway B.O. gained steam last week as three shows joined the fray and a bit of Valentine’s date-night biz helped sales continue to put the traditional post-Christmas slump behind them.Almost every individual show on the boards posted gains, while adding further coin to the pot was the return of Fab Four tribute “Rain” ($471,431) and the respectable debut of Kiefer Sutherland-toplined play revival “That Championship Season,” pulling in $407,442 for five preview perfs. Also contributing to the overall cume was new addition “Good People” ($265,719), the David Lindsay-Abaire play bowing in a world preem staging from Manhattan Theater Club. Plus, the revival of “La Cage aux Folles” ($592,562) saw receipts spike thanks to last-minute biz from theatergoers hoping to catch stars Kelsey Grammer and Douglas Hodge in the final perfs of their stint in the show. A number of larger-scale, razzle-dazzle tuners experienced robust upticks in sales, with big-title offerings such as “Wicked” ($1,436,121), “The Lion King” ($1,282,552) and “The Addams Family” ($755,197) rising by almost 20% each. The frame’s millionaires’ club totaled four members including “Spider-Man: Turn Off the Dark” (holding steady at $1,330,014) and powerhouse play “The Merchant of Venice” ($1,105,451). But the fall’s other strong-selling nonmusical, “Driving Miss Daisy” ($264,044), was down to unusually low figures, thanks to a seven-perf week and the two-show absence of topliner Vanessa Redgrave. Otherwise most shows could keep warm with newfound momentum. Take “Lombardi” ($361,387), rising some 32% in a bump that’s probably attributable at least in part to the show’s PR blitz during the Super Bowl, won by the team Vince Lombardi used to coach, the Green Bay Packers. Attendance compared to the prior sesh was up by more than 30,000 to 178,821. That came in at about 82% of capacity, a rise on the 80% logged last year. Overall sales hit $15.1 million for 22 shows on the boards.
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