Additions goose box office
New York– The Broadway lineup has officially kicked off its springtime expansion, with four shows beginning previews in Week 40 (Feb. 21-27), and two of them, “The Book of Mormon” and “How to Succeed in Business Without Really Trying,” posting particularly encouraging numbers. “The Book of Mormon” ($460,268 for four previews), the blasphemous comedy by a team of creators from “South Park” and “Avenue Q,” played to an average aud capacity of 98%, with its average paid ticket price landing at a robust $110.
Also logging a strong tally was Daniel Radcliffe topliner “How to Succeed in Business Without Really Trying” ($162,403), topping the $150,000 mark from just a single preview performance.
Also doing relatively well was the lone first preview of the Billy Crudup-led revival of play “Arcadia,” pulling in $74,305 and hitting 92% of aud capacity. John Leguizamo’s latest, “Ghetto Klown” ($384,100), played its first six previews to decent numbers for a solo show.
But those rises were countered by dips at other shows.
Overall, Rialto B.O. was up $800,000 to $17.7 million for 25 shows running. The numbers are poised to keep rising as more productions begin previews and tourism boosts kick in from spring break.
The 17 musicals grossed $15,070,482 for 85.0% of the Broadway total, with attendance of 166,262 at 91.2% capacity and average paid admission of $90.64.
The eight plays grossed $2,664,096 for 15% of the Broadway total, with attendance of 35,964 at 83.8% capacity and average paid admission of $74.08.
Average paid admission was $87.70 for all shows.