Broadway box office in post-holiday dip

'War Horse,' 'Mormon' fight downward trend

NEW YORK — Overall Broadway sales declined in Week 49 (April 25-May 1) following the Easter-week spike the prior sesh, but a number of plays, including “War Horse,” actually gained some steam, and tuner “The Book of Mormon” got a little closer to heaven, or at least to the pinnacle of the top 10.

Gaining more than $100,000 over the previous frame, buzz magnet “Mormon” ($1,119,699) landed in the No. 3 slot in a week that also saw the tuner rack up a string of legit kudo noms from orgs including the Outer Critics Circle and the Drama Desk, as well as 14 Tony noms. At the top of the chart, “The Lion King” ($1,754,459) outpaced “Wicked” ($1,736,420) for the second week in a row.

On the other hand, play “Bengal Tiger at the Baghdad Zoo” ($461,825) was off some $140,000, likely because star Robin Williams had helped attract tourist biz during the Easter frame. Another play, fall opener “Lombardi,” ($155,898) slipped to the bottom of the pile.

The majority of musicals saw biz drop, although for many shows, sales remained generally robust. “Sister Act” ($799,322) was one of the few to fight the trend.

The steepest declines came at “The Addams Family” ($690,893), which fell precipitously out of the millionaires’ club with a drop of nearly $500,000 (or 42%), and at “Wonderland” ($569,842), sliding 37%.

Overall, the Rialto cume slid $5.3 million to $23.5 million for 36 shows on the boards, with one show, “La Cage aux Folles” ($361,908), playing its final frame.

The 22 musicals grossed $18,431,937 for 78.4% of the Broadway total, with attendance of 210,620 at 85.2% capacity and average paid admission of $87.51.

The 14 plays grossed $5,068,562 for 21.6% of the Broadway total, with attendance of 67,133 at 68.2% capacity and average paid admission of $75.20.

Average paid admission was $75.50 for all shows.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety