Broadway B.O. holds steady

Minor drops countered by new 'Follies'

Almost every Broadway show saw sales taper off a bit last week, but the overall cume managed to uptick, thanks largely to the newest addition to the boards, “Follies.”

The tuner played its first full week of eight perfs — vs. the one preview during played the prior frame — and brought in $725,062, playing to auds at close to 75% of capacity of the sizeable Marquis Theater. Those figures aren’t whoppers, but they’re certainly solid for a serious-minded tuner that didn’t confirm a Broadway run until a couple of months ago. If all goes well, the continuing preview period could help seed word-of-mouth over the next few weeks.

Only a handful of shows posted gains last week, and none were particularly notable. “The Book of Mormon” ($1,289,948) broke its 15th house record at the O’Neill Theater, hitting an average ticket price of more than $147. Another of last season’s spring tuners, “Priscilla Queen of the Desert” ($674,867), also rose, whereas “Sister Act” ($700,644) dipped by about 9%. Play “Jerusalem” ($338,979) went up a bit, thanks perhaps to a jolt of last-minute biz prior to its Aug. 21 closing.

Consistent tourist-magnet “Mamma Mia!” ($878,148), soon to celebrate its 10th anniversary on the Main Stem, also climbed a bit. Strong B.O. at that show may not hit the jaw-dropping heights of blockbuster emeritus “The Phantom of the Opera” ($986,477), but the Abba musical nonetheless seems to show a similarly enduring appeal.

Otherwise, the majority of individual productions last week reported minor declines in a sign of the slight late-summer fatigue that can sometimes hit Broadway. It’s hardly enough of a downturn to prompt concern — few offerings slipped more than a few percentage points, and some wavered even less than that.

In general, the frame’s numbers were still fairly robust, and seem certain to stay that way until the post-Labor Day slump. Overall cume rose by about $300,000 to $20.9 million for 24 shows on the boards.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety

Loading