“Betty Blue Eyes,” the new West End tuner from Brit mega-producer Cameron Mackintosh, will shutter next month after a disappointing run of six months.
Musical received glowing notices when it opened in April, but according to Mackintosh, the production never quite caught on with auds. “We have been consistently playing to just over 50%, but it just isn’t enough to cover the costs,” he said in a statement.
Tuner was the first new musical to be produced by Mackintosh (“The Phantom of the Opera,” “Les Miserables”) since his 2001 outing “The Witches of Eastwick.”
Capitalized at about $6.4 million, “Betty” is based on the 1984 screen comedy “A Private Function.” With music by George Stiles, lyrics by Anthony Drewe and book by Ron Cowen and Daniel Lipman, the tuner centers on the inhabitants of a small town in northern England in 1947 and their local celebration of an impending royal wedding.
“Betty Blue Eyes” is set to shutter Sept. 24 at the Novello Theater. On the upcoming slate for Mackintosh is a new staging of “Phantom” that will bow at a U.K. regional theater next year.