The Broadway production of Beatles tribute concert “Rain” will dry up earlier than expected, with the tuner now skedded to shutter July 31.
The production announced last month that it would remain on the boards through Sept. 4. However, producers attributed the earlier closing to the fact that the Main Stem performers are needed sooner than expected to fill out other “Rain” productions, including a brewing Johannesburg incarnation launching later this summer.
Another likely factor in the decision is the show’s box office, which in recent weeks has made a habit of slipping below the $300,000 mark. Tuner grossed about $245,000 for the week ending July 17.
However, the decline came after months of steady sales for “Rain,” which landed on Broadway last fall in a run initially skedded to last 13 weeks at the Neil Simon Theater.
The success of that first stint, which recouped its $2 million capitalization in seven weeks, led the Fab Four concert show to transfer to the Brooks Atkinson earlier this year.
A national tour of “Rain” is set to remain on the road through spring 2012.
The next tenant lined up for the Brooks Atkinson is “Relatively Speaking,” the trio of one-acts by Woody Allen, Ethan Coen and Elaine May, opening in October.