Nerdgasm warning: Syfy will hold its upfront presentation at Broadway’s Foxwoods Theater on March 22, to be followed immediately by a performance of “Spider-Man: Turn Off the Dark.”
Syfy is the lead media partner on the oft-delayed, $65 million-plus tuner, with airtime on the net traded for comps, prominent use of the Syfy logo and a Tuesday night house for ad buyers at this year’s upfront.
“I think they approached us,” recalled net prexy Dave Howe of the partnership. “They were looking for a media partner and we were an obvious choice — they wanted a partner who was going to be committed and excited and it was a no-brainer for us. It’s one of the biggest sci-fi franchises of all time, and it’s incredibly popular.”
Net has had recent ratings successes with the premieres of “Being Human,” a remake of the Brit skein of the same name, and f/x makeup competish show “Face Off.”
Howe told Variety that his mission was to outdo last year’s shindig, which took place at MoMA’s popular Tim Burton exhibition. “I think this is going to top it,” said Howe. “We’ll talk about our shows and then we’ll see the most ambitious musical in Broadway’s history.” “Spider-Man,” helmed by Julie Taymor with music by Bono and the Edge of U2, is currently skedded to open March 15, a week before the upfront.