Tracking comes to Broadway

New research service offered for legiters

Research helps hone Broadway ads

Consulting company Entertainment Research and Marketing is bringing the movie-tracking concept to Broadway. The outfit has launched a subscription-based, year-round tracking service for Main Stem shows called Broadway’s Hot Ticket.

ERm’s biweekly report — surveying a mix of tourists, Gotham-area residents and destination travelers — measures respondents’ awareness of Broadway shows, their interest in seeing those shows and the reasons their curiosity is piqued. Shows are classified in one of three categories: new and upcoming productions, those within the first year of their runs and longrunners.

ERm gathers data on an ongoing basis over the phone, online and from people on the street.

In an effort to tamp down on unauthorized, revenue-draining reproduction, the report is distributed to subscribers as a hard copy; production-specific findings for an individual client’s shows also are included.

That’s a wealth of info for any producer, says ERm topper (and former Nielsen exec) Joseph Craig. “Competitive tracking really gives you a great idea of where a show is sitting.”

More Voices

  • What's Next for 'Natasha, Pierre and

    What's Next for 'Natasha, Pierre and the Great Comet of 1812'

    Research helps hone Broadway ads Consulting company Entertainment Research and Marketing is bringing the movie-tracking concept to Broadway. The outfit has launched a subscription-based, year-round tracking service for Main Stem shows called Broadway’s Hot Ticket. ERm’s biweekly report — surveying a mix of tourists, Gotham-area residents and destination travelers — measures respondents’ awareness of Broadway […]

  • Hayes Theater

    'Torch Song,' Second Stage and the $64 Million Broadway Bet

    Research helps hone Broadway ads Consulting company Entertainment Research and Marketing is bringing the movie-tracking concept to Broadway. The outfit has launched a subscription-based, year-round tracking service for Main Stem shows called Broadway’s Hot Ticket. ERm’s biweekly report — surveying a mix of tourists, Gotham-area residents and destination travelers — measures respondents’ awareness of Broadway […]

  • Phantom of the Opera Broadway

    What Broadway Learned From 'The Phantom of the Opera'

    Research helps hone Broadway ads Consulting company Entertainment Research and Marketing is bringing the movie-tracking concept to Broadway. The outfit has launched a subscription-based, year-round tracking service for Main Stem shows called Broadway’s Hot Ticket. ERm’s biweekly report — surveying a mix of tourists, Gotham-area residents and destination travelers — measures respondents’ awareness of Broadway […]

  • lil yachty

    Fall Out Boy's Pete Wentz: Rock Is Alive — But You Might Not Know It When You Hear It (Guest Column)

    Research helps hone Broadway ads Consulting company Entertainment Research and Marketing is bringing the movie-tracking concept to Broadway. The outfit has launched a subscription-based, year-round tracking service for Main Stem shows called Broadway’s Hot Ticket. ERm’s biweekly report — surveying a mix of tourists, Gotham-area residents and destination travelers — measures respondents’ awareness of Broadway […]

  • RWS Entertainment Group Marquee Holland America

    RWS Entertainment Launches Theatrical Development Department (EXCLUSIVE)

    Research helps hone Broadway ads Consulting company Entertainment Research and Marketing is bringing the movie-tracking concept to Broadway. The outfit has launched a subscription-based, year-round tracking service for Main Stem shows called Broadway’s Hot Ticket. ERm’s biweekly report — surveying a mix of tourists, Gotham-area residents and destination travelers — measures respondents’ awareness of Broadway […]

  • Hamilton West End Production.

    ‘Hamilton,’ Broadway and the Duel Over Paperless Tickets

    Research helps hone Broadway ads Consulting company Entertainment Research and Marketing is bringing the movie-tracking concept to Broadway. The outfit has launched a subscription-based, year-round tracking service for Main Stem shows called Broadway’s Hot Ticket. ERm’s biweekly report — surveying a mix of tourists, Gotham-area residents and destination travelers — measures respondents’ awareness of Broadway […]

  • HadestownNew York Theatre WorkshopBy Anaïs MitchellDeveloped

    Streaming to Broadway: How New Titles, Talent Grow Buzz Online

    Research helps hone Broadway ads Consulting company Entertainment Research and Marketing is bringing the movie-tracking concept to Broadway. The outfit has launched a subscription-based, year-round tracking service for Main Stem shows called Broadway’s Hot Ticket. ERm’s biweekly report — surveying a mix of tourists, Gotham-area residents and destination travelers — measures respondents’ awareness of Broadway […]

More From Our Brands

Access exclusive content