Hollywood needs sip of Joe-biz

Bring on the shrine for box office bombs

Munching a midnight hamburger at Joe Allen’s in New York the other night, I realized how badly Hollywood needs its own Joe Allen wall.

Starting in the mid-1960s, the veteran restaurateur has faithfully assembled posters heralding Broadway’s biggest bombs. There they are, arrayed before you — much heralded shows that closed in one night. They include “Moose Murders” of 1983, “Breakfast at Tiffanys” from 1966 (it starred Mary Tyler Moore and Richard Chamberlain) and “Kelly” from 1965, which appropriately told the story of a man who jumped off the Brooklyn Bridge.

Customers of the latenight watering hole already are campaigning for “Spider-Man” to assume a place on the wall even though it’s still running, but Joe Allen is strict about his criteria.

Which Hollywood restaurant would qualify for a wall of movie infamy? Musso and Franks, perhaps the oldest in town, disdains posters — its well-aged bordello-style wallpaper is itself historic. The folks who own Nate ‘n Al’s are too rich to have a sense of humor. New haunts like Craig’s are too insecure about offending customers. Joe Allen, it seems, has nothing to worry about.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Legit News from Variety

Loading