Flashes of wit and a couple of likable lead perfs count for little in the misguided black comedy “Kill Keith.” With humor trading on awareness of fading Brit TV stars such as Keith Chegwin and Russell Grant, pic flaunts its parochialism, but that wouldn’t matter if local auds had stepped up for it. However, a marketing campaign parodying “Kill Bill” failed to entice U.K. cinemagoers, and the pic recouped just $1,920 from 18 venues. Prospects could brighten in ancillary if “Keith” is priced aggressively and positioned as an impulse purchase.
Danny (Marc Pickering), a lowly worker on morning show “The Crack of Dawn,” has a crush on sympathetic anchor Dawn (Susannah Fielding), while harboring his own on-air ambitions. As sneering co-host Cliff (David Easter) prepares to exit the show, possible replacements fall victim to an unseen Breakfast Cereal Killer, who slays victims with granola and porridge. Helmer/co-writer Andy Thompson, more experienced as a producer of low-budget genre fare, throws everything at the screen, including amusing fantasy sequences of Danny in classic Hollywood hero mode. “Play it Again Sam,” however, this most definitely isn’t.