You will be redirected back to your article in seconds

Zalaznick: Integrating NBCU’s panople of brands

Women's Impact Report 2011: Lauren Zalaznick

If you were watching the flow of news out of NBCUniversal as it switched corporate hands last year, you will have noticed Lauren Zalaznick rapidly ascending to a top spot in the company’s corporate hierarchy without seeming at all flustered or unprepared.

“It’s a challenge to maintain sharpness and effectiveness in each area of business and each area of life, but at the same time, it’s kind of heightened my focus and my sharpness,” she says matter-of-factly. “There’s a reason adrenaline is fun.”

Zalaznick has gone from retooling lifestyle cabler Bravo for major profitability to running a full division at NBCU — Entertainment & Digital Networks and Integrated Media.

It’s a mouthful, but it does something both very simple and very difficult: it organizes NBCU’s panoply of brands whenever there’s a job to be done. Zalaznick has opened a whole new sector in advertising over the last couple of years — companies can now buy a specifically tailored package designed to appeal to a specific demo, including, most recently, ads that play simultaneously on all the relevant channels, making literal reality of the old “Simpsons” gag in which Homer hears a different word of the same sentence on every channel.

That kind of synergy is, unsurprisingly, a bear to organize. “There’s no time during the day when folks are kicking back and throwing pencils in the ceiling and wondering what’ll happen in five minutes,” Zalaznick says. “That said, the goal that (exec VP, Comcast and CEO/prexy, NBCUniversal ) Steve Burke set for us is that it’s got to be of value for the entirety of the company, and so each individual area reaps real benefit.”

And with all the new responsibility — Zalaznick now oversees Telemundo and Mun2, as well as the Women at NBCU suite of cablers, among other duties — the division chair is learning the necessity of plain old enjoyment. “I’ve learned that the happier I am, the better I am at having fun at work and delivering results,” she admits. “There’s more of a correlation between fun and results at work than I maybe once thought.”

SNAPSHOT
Title: Chairman, NBCUniversal Entertainment & Digital Networks and Integrated Media
Role model: “I have sort of a composite role model that adds up to a person who doesn’t really exist in the world.”
Career mantra: “Don’t be a drag.”
Leisure pursuits: “We’re a family of five, so if we’re not at work or school, there’s some form of cooking or eating.”
Philanthropic passion: “My dad passed away this summer, which was really tough, and we’ve kind of refocused my immediate family’s attention around Alzheimer’s and dementia research.”

More Film

  • Berlin Facetime: Delphine Perrier, Highland Film

    Berlin Facetime: Delphine Perrier, Highland Film Group

    If you were watching the flow of news out of NBCUniversal as it switched corporate hands last year, you will have noticed Lauren Zalaznick rapidly ascending to a top spot in the company’s corporate hierarchy without seeming at all flustered or unprepared. “It’s a challenge to maintain sharpness and effectiveness in each area of business […]

  • AUGGIE (Jacob Tremblay) and JACK WILL

    Lionsgate's 'Wonder' Tops DVD, Blu-ray Disc Sales and Rental Charts

    If you were watching the flow of news out of NBCUniversal as it switched corporate hands last year, you will have noticed Lauren Zalaznick rapidly ascending to a top spot in the company’s corporate hierarchy without seeming at all flustered or unprepared. “It’s a challenge to maintain sharpness and effectiveness in each area of business […]

  • Oscar-Nominated Film Editor Edward Abroms Dies

    Oscar-Nominated Film Editor Edward Abroms Dies at 82

    If you were watching the flow of news out of NBCUniversal as it switched corporate hands last year, you will have noticed Lauren Zalaznick rapidly ascending to a top spot in the company’s corporate hierarchy without seeming at all flustered or unprepared. “It’s a challenge to maintain sharpness and effectiveness in each area of business […]

  • Sam Rockwell

    Film News Roundup: Sam Rockwell to Voice Gorilla in Angelina Jolie's 'One and Only Ivan'

    If you were watching the flow of news out of NBCUniversal as it switched corporate hands last year, you will have noticed Lauren Zalaznick rapidly ascending to a top spot in the company’s corporate hierarchy without seeming at all flustered or unprepared. “It’s a challenge to maintain sharpness and effectiveness in each area of business […]

  • Meryl Streep Harvey Weinstein Jennifer Lawrence

    Harvey Weinstein Apologizes for Citing Meryl Streep, Jennifer Lawrence in Legal Defense

    If you were watching the flow of news out of NBCUniversal as it switched corporate hands last year, you will have noticed Lauren Zalaznick rapidly ascending to a top spot in the company’s corporate hierarchy without seeming at all flustered or unprepared. “It’s a challenge to maintain sharpness and effectiveness in each area of business […]

  • Berlin 2018 Review: Sunday's Illness

    Berlin Film Review: 'Sunday's Illness'

    If you were watching the flow of news out of NBCUniversal as it switched corporate hands last year, you will have noticed Lauren Zalaznick rapidly ascending to a top spot in the company’s corporate hierarchy without seeming at all flustered or unprepared. “It’s a challenge to maintain sharpness and effectiveness in each area of business […]

  • Goosebumps Sequel Cast

    'Goosebumps' Sequel Sets Ensemble Cast

    If you were watching the flow of news out of NBCUniversal as it switched corporate hands last year, you will have noticed Lauren Zalaznick rapidly ascending to a top spot in the company’s corporate hierarchy without seeming at all flustered or unprepared. “It’s a challenge to maintain sharpness and effectiveness in each area of business […]

More From Our Brands

Access exclusive content