Icon, Wild Bunch nab music fest romcom

David Mackenzie’s romantic comedy “You Instead,” which will have its U.S. premiere at SXSW on March 12, has made a raft of sales.

Wild Bunch picked up rights for France, Germany, Spain and the Benelux while Icon Film Distribution has nabbed rights for the U.K.

Pic, about a young American pop star who gets handcuffed to a British rock singer at a summer music festival, stars Luke Treadaway and Natalia Tena.

“You Instead” will hit screens in Australia and New Zealand via Hopscotch. It’s also sold to the CIS and Baltic states (Volga Film), Thailand (Sahamonkolfilm Intl.), South Korea (Pan Cinema), Hong Kong (Golden Scene), Poland (Vivarto), Turkey (Umut Sanat) and Israel (Shani Films).

“You Instead” was produced by Gillian Berrie and backed by BBC Films, Creative Scotland and Bankside Films.

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