World Cup soccer comes to Brazil in 2014, and one the biggest sporting events in the world affords local production service companies huge opportunities for growth. The RioMarket 2011, which runs concurrently with the Rio de Janeiro film festival, will focus on how they can take advantage of what’s coming their way.“We must prepare ourselves for the high demand from foreign companies for co-productions and production services,” says fest co-general director and producer Walkiria Barbosa. Italy will be well-represented with industry execs and filmmakers as the fest’s focus country. As they did last year, China and Russia will also have a strong presence at the RioMarket, joining producers from Europe, the U.S. and other Latin American countries at the mart and manning panels and business roundtables. One innovation of this edition, Barbosa says, will be the possibility of participants taking part of the business roundtables from abroad via the Web. RioMarket will also host, for the first time, an international meeting on intellectual property and piracy. The gathering will include reps from several countries, the Motion Picture Assn. of America and the local Ministry of Culture and National Cinema Agency (Ancine). Launched into the national conversation by the Sept. 5 launch of Netflix in Brazil, video on demand will be the other focus theme of this year’s RioMarket.
• Rio de Janeiro: Cinema with a reach