PARIS — Wild Bunch’s VOD service Filmo TV has upped the ante in France as the competish heats up.
The site, which pioneered subscription-based VOD in Gaul when it launched in 2009, will offer five new film channels, more original programming and three times more films — around 1,000 titles a year — for less than €10 ($13.63) a month.
The new channels will be FilmoTV Legende for classics, FilmoTV Adrenaline for suspensers, FilmoTV Monde for world cinema, one dedicated to films about current events, and another focusing on mainstream movies.
The site, which “positions itself as a film club catering to all audiences rather than a straight video rental site,” according to Filmo TV’s topper Bruno Delecour, will also add to its other programming, such as talent interviews and roundtable debates hosted by film critics and journos.
“The idea is to guide subscribers’ choices rather than flood them with thousands of films,” Delecour said.
He says that European films will make up 50% of the titles, and U.S. pics will comprise about 35% of the lineup.
Filmo TV’s announcement came a day after Gallic pay TV giant Canal Plus unveiled its VOD site, CanalPlay Infinity, which will bow on Thursday on SFR’s IPTV platform and is expected to roll out on other platforms later.
Canal Plus already runs CanalPlay, a VOD site for its subscribers. CanalPlay Infinity is available to all SFR customers for a monthly fee of $13.61.