In a uncommon scheduling move, the Weinstein Co. has moved up “Apollo 18” from Jan. 6, 2012, to Aug. 26, the same date TWC plans to unspool “Our Idiot Brother.”
With two wide releases skedded for the same weekend, Weinstein will have more than enough to keep busy, especially since the distrib also plans to launch two pics earlier that month, starting with “Dirty Girl” on Aug. 5 followed by “Spy Kids 4: All the Time in the World” on Aug. 19.
It’s typical to see late-summer jockeying, which means Weinstein could still wind up changing the date of one of its Aug. 26 releases.
Weinstein re-dated sci-fi thriller “Apollo 18,” about a real-life canceled NASA mission, after New Line moved up similarly-targeted “Final Destination 5” from Aug. 26 to Aug. 12. Paul Rudd comedy “Our Idiot Brother,” which TWC picked up at Sundance, should appeal to a different aud than “Apollo.”
Further complicating Weinstein’s demo derby, FilmDistrict shifted horror pic “Don’t Be Afraid of the Dark” from Aug. 12 to Aug. 26.