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Paul Gardner will run North American distribution and will share acquisitions oversight with former Lakeshore exec Julie Sultan, who will head international sales. W2’s international sales slate is debuting this week at the Berlinale’s European Film Market, and includes Lucky McKee’s horror pic “The Woman,” which caused a stir at Sundance last month; Alex Rockwell’s “Pete Smalls Is Dead” and James Franco starrer “Shadows and Lies”; family laffer “The Rainbow Tribe” and “Fred: The Movie.” The outfit is releasing its first pic, “Essential Killing,” helmed by Jerzy Skolimowski, in the U.S. and Canada on March 31. W2 has a key output arrangement with Image Entertainment for DVD, digital and VOD distribution in the U.S. and a similar deal with eOne Entertainment in Canada.
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