Deal encompasses DVD, Blu-ray and digital rights

NFL Films has pacted with Vivendi Entertainment to be the exclusive distributor and marketer of NFL Films’ home entertainment programming in the U.S. and Canada.

Agreement marks the first time the 46-year-old production division of the National Football League has granted both digital and physical (DVD/Blu-ray) rights for its home entertainment business, according to the joint announcement made by Barry Wolper, CFO of NFL Films, and VE prexy Tom O’Malley.

As part of the multi-year deal, seven to 10 new DVDs will be released per year, kicking off with a four-disc salute to last year’s Super Bowl winners, “Green Bay Packers: Road to Super Bowl XLV.”

VE, a division of Universal Music Group Distribution, will also distribute the existing NFL Films DVD catalog, which has more than 115 titles, including “America’s Game: The Super Bowl Champions and Complete Game Sets.” Product will be available at retail outlets as well as on iTunes, Best Buy CinemaNow and Vudu.

“Through our extensive distribution network, we are able to offer compelling programming choices to NFL fans — everywhere and however they want to enjoy the content,” said Yolanda Macias, VE’s exec VP, acquisitions and business development.

Added Wolper: “We are proud to begin a new partnership with Vivendi that will make more of NFL Films’ videos available to our fans in more places.”

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