Variety ups Dawn Allen, Donna Pennestri

Duo to oversee day-to-day management of sales across platforms

Variety has promoted Dawn Allen and Donna Pennestri to the jointly held role of sales director.

The duo will share responsibility for the day-to-day management of Variety’s sales efforts spanning digital, print, custom publishing, sponsorship and events.

“Dawn and Donna share an understanding of our industry that is second to none,” said Michelle Sobrino-Stearns, veep and associate publisher of Variety.

“Their ability to focus on the needs of Variety’s customers and deliver business-to-business solutions that are unparalleled in creativity and thoughtfulness makes them the ideal candidates to look after our sales activities and the development of our sales staff.”

Allen was previously managing director of film and talent advertising.

Pennestri was managing director of television sales.

More Film

  • 'Adrift' Director Baltasar Kormakur on Casting

    'Adrift' Director Baltasar Kormakur on Casting Shailene Woodley, Shooting Surrounded by Sharks

    Variety has promoted Dawn Allen and Donna Pennestri to the jointly held role of sales director. The duo will share responsibility for the day-to-day management of Variety’s sales efforts spanning digital, print, custom publishing, sponsorship and events. “Dawn and Donna share an understanding of our industry that is second to none,” said Michelle Sobrino-Stearns, veep […]

  • Trevor Jackson and Jason Mitchell in

    Film News Roundup: Sony Opening Crime Thriller 'Superfly' Two Days Earlier

    Variety has promoted Dawn Allen and Donna Pennestri to the jointly held role of sales director. The duo will share responsibility for the day-to-day management of Variety’s sales efforts spanning digital, print, custom publishing, sponsorship and events. “Dawn and Donna share an understanding of our industry that is second to none,” said Michelle Sobrino-Stearns, veep […]

  • The Dead and the Others Review

    Cannes Film Review: 'The Dead and the Others'

    Variety has promoted Dawn Allen and Donna Pennestri to the jointly held role of sales director. The duo will share responsibility for the day-to-day management of Variety’s sales efforts spanning digital, print, custom publishing, sponsorship and events. “Dawn and Donna share an understanding of our industry that is second to none,” said Michelle Sobrino-Stearns, veep […]

  • Transilvania Film Fest Raises Curtain on

    Transilvania Film Festival Raises Curtain on 17th Edition

    Variety has promoted Dawn Allen and Donna Pennestri to the jointly held role of sales director. The duo will share responsibility for the day-to-day management of Variety’s sales efforts spanning digital, print, custom publishing, sponsorship and events. “Dawn and Donna share an understanding of our industry that is second to none,” said Michelle Sobrino-Stearns, veep […]

  • 'The Division' Director on Breaking the

    'The Division' Director David Leitch on Breaking the Video Game Movie Curse

    Variety has promoted Dawn Allen and Donna Pennestri to the jointly held role of sales director. The duo will share responsibility for the day-to-day management of Variety’s sales efforts spanning digital, print, custom publishing, sponsorship and events. “Dawn and Donna share an understanding of our industry that is second to none,” said Michelle Sobrino-Stearns, veep […]

  • moviepass card

    MoviePass Parent's Stock Slides to Another Record Low

    Variety has promoted Dawn Allen and Donna Pennestri to the jointly held role of sales director. The duo will share responsibility for the day-to-day management of Variety’s sales efforts spanning digital, print, custom publishing, sponsorship and events. “Dawn and Donna share an understanding of our industry that is second to none,” said Michelle Sobrino-Stearns, veep […]

  • Happytime Murders

    'Sesame Street' Creators Sue STX Entertainment Over Marketing for 'The Happytime Murders'

    Variety has promoted Dawn Allen and Donna Pennestri to the jointly held role of sales director. The duo will share responsibility for the day-to-day management of Variety’s sales efforts spanning digital, print, custom publishing, sponsorship and events. “Dawn and Donna share an understanding of our industry that is second to none,” said Michelle Sobrino-Stearns, veep […]

More From Our Brands

Access exclusive content