Universal making big plans for 100th

Studio to mark centennial next year with year-long campaign

Uncle Carl would be so proud.

Universal has big plans to mark the studio’s centennial next year with a year-long campaign that will include film restoration projects, a homevid release and a new company logo for Universal Pictures.

Universal Studios topper Ron Meyer announced the centennial push in a memo to U staffers on Tuesday. The campaign, to kick off in January, will include everything from promotions in Universal theme parks to material designed for social media and Internet consumption.

“All of this is designed to connect a new audience to our extraordinary library of films,” Meyer wrote. “Throughout Universal’s hundred years, we’ve created films that have touched the hearts of millions, and fostered our culture’s love affair with cinema. Some films have been more successful than others, but all of them have a place in our history.”

Universal was formed in 1912 by Carl Laemmle, a German immigrant who was an exhibitor before launching his own Independent Moving Pictures banner in 1909. He formed the Universal Film Manufacturing Co. in 1912 through the rollup of several smaller film shingles.

Laemmle became known in the biz for hiring many members of his extended family to run the studio; hence the nickname “Uncle Carl.”

Universal’s pics were lensed at various locations around Hollywood and the San Fernando Valley until Laemmle opened the doors to the studio’s current Universal City site in 1915.

More Film

  • U.S.-China Film Talks Now Part of

    U.S.-China Film Talks Now Hostage to Trade War (Report)

    Uncle Carl would be so proud. Universal has big plans to mark the studio’s centennial next year with a year-long campaign that will include film restoration projects, a homevid release and a new company logo for Universal Pictures. Universal Studios topper Ron Meyer announced the centennial push in a memo to U staffers on Tuesday. […]

  • Director Hirokazu Kore-eda holds the Palme

    Why 'Shoplifters' Director Hirokazu Kore-eda is Cannes' Favorite Japanese Auteur

    Uncle Carl would be so proud. Universal has big plans to mark the studio’s centennial next year with a year-long campaign that will include film restoration projects, a homevid release and a new company logo for Universal Pictures. Universal Studios topper Ron Meyer announced the centennial push in a memo to U staffers on Tuesday. […]

  • John Cho Debra Messing Aneesh Chaganty

    'Searching' Takes Top Audience Award at L.A. Asian Pacific Film Festival

    Uncle Carl would be so proud. Universal has big plans to mark the studio’s centennial next year with a year-long campaign that will include film restoration projects, a homevid release and a new company logo for Universal Pictures. Universal Studios topper Ron Meyer announced the centennial push in a memo to U staffers on Tuesday. […]

  • Happy as Lazzaro Cannes

    Netflix Buys Cannes Winners 'Happy as Lazzaro,' 'Girl' for North America, Latin America

    Uncle Carl would be so proud. Universal has big plans to mark the studio’s centennial next year with a year-long campaign that will include film restoration projects, a homevid release and a new company logo for Universal Pictures. Universal Studios topper Ron Meyer announced the centennial push in a memo to U staffers on Tuesday. […]

  • Asia Argento arrives for the screening

    Asia Argento Makes Powerful Statement About Cannes' Role in Weinstein Scandal

    Uncle Carl would be so proud. Universal has big plans to mark the studio’s centennial next year with a year-long campaign that will include film restoration projects, a homevid release and a new company logo for Universal Pictures. Universal Studios topper Ron Meyer announced the centennial push in a memo to U staffers on Tuesday. […]

  • Luc Besson

    Luc Besson Accused of Rape by Actress in France

    Uncle Carl would be so proud. Universal has big plans to mark the studio’s centennial next year with a year-long campaign that will include film restoration projects, a homevid release and a new company logo for Universal Pictures. Universal Studios topper Ron Meyer announced the centennial push in a memo to U staffers on Tuesday. […]

  • Hirokazu Kore-eda, Spike Lee Win Top

    Japanese Director Hirokazu Kore-eda's 'Shoplifters' Wins Palme d'Or at Cannes

    Uncle Carl would be so proud. Universal has big plans to mark the studio’s centennial next year with a year-long campaign that will include film restoration projects, a homevid release and a new company logo for Universal Pictures. Universal Studios topper Ron Meyer announced the centennial push in a memo to U staffers on Tuesday. […]

More From Our Brands

Access exclusive content