North America repped 42% of sales revenue
producers‘ lobby group Pact and the government trade body U.K. Trade and Investment. Overseas production of U.K. formats increased from $57.3 million in 2009 to $126 million last year. Exports of completed shows were worth $1.02 billion. The fastest growing market was Russia, where revenue climbed by 54% to $20.1 million in 2010. North America represented 42% of total U.K. export revenues in 2010, with Europe contributing 31%, and the rest of the world 27%. The U.S. remains the biggest buyer of U.K. TV, with sales worth $815 million in 2010, up 13%. However, there was criticism that British shows, especially drama, under-performed globally because U.K. webs commission shorter runs than their U.S. counterparts.
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