Lionsgate dates horror pic ahead of Halloween

Looking to get a leg up on Halloween 2012, Lionsgate has dated “The Texas Chainsaw Massacre 3D” for an Oct. 5 release.

Lionsgate has dominated the late October time frame since 2004 when it released the first “Saw” offering, making that franchise a Halloween box office staple. But after the series’ final installment, “Saw 3D,” bowed last October, it seems Lionsgate is considering the “Chainsaw” franchise to fill its scare gap.

New Line bowed “Texas Chainsaw Massacre: The Beginning” on Oct. 6, 2006, with $18.5 million in its opening weekend.

“Chainsaw 3D,” for which Lionsgate nabbed U.S. distribution rights in May, currently has John Lussenhop (“Takers”) in discussions to direct. Carl Mazzocone is producing, with Nu Image’s Avi Lerner and Mark Burg exec producing.

“I’m excited to re-conceive this iconic horror classic in a contemporary setting for a new generation of horror fans to enjoy,” Mazzocone said. “Both John Luessenhop and I intend to deliver a new chapter derived from Tobe Hooper’s 1973 masterpiece with the goal of making it as horrifying as the original, in 3D.”

Pic began production earlier this month.

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