Deal between lab rivals heralds further decline in 35mm
Starting early in 2012 Technicolor will place its print orders with Deluxe labs in the U.K., Italy and Spain.
Pact follows up on the announcement earlier this that the ancient rivals had struck a similar deal for Deluxe to take over 35mm printing for Technicolor in the U.S. and Canada.
European territories are converting swiftly to digital projection and demand for release prints is in sharp decline. (Daily Variety, July 19, 2011)
Technicolor is moving toward digital products and services, including some consumer-facing products. But it hasn’t abandoned film printing and processing altogther. Technicolor handles release printing for Deluxe in Thailand and does 35mm and 16mm processing for Deluxe in the U.K.