You will be redirected back to your article in seconds

‘Super 8’ starts with $1 mil from sneaks

Paramount, Twitter fan campaign pumps word of mouth

After launching ”Super 8” early on Thursday at 324 sneak screenings, Paramount reported the film made approximately $1 million with more than 100,000 participants.

Par’s sneaks for ”Super 8” were sponsored by Twitter — a first-ever deal like this for the social-networking site — in an attempt to increase awareness among moviegoers under 25 before the film opened nationwide today at 3,379 locations. Studio described the push as ”a great success by creating a loyal and vocal group of proponents for the film.”

”Super 8” also collected approximately $500,000 in midnight grosses from about 1,200 playdates.

Pic’s late-night take is a far cry from recent midnight grossers. (”X-Men: First Class” earned $3.375 million last week from midnight screenings.) But tracking for ”Super 8” had been below most recent box office entries — not to mention the J.J. Abrams-helmed pic is an original property with better awareness among auds over 25.

It’s uncertain how well Par’s sneak stunt will affect the film’s debut perf this weekend; ”Super 8” has been one of the biggest box office mysteries so far this summer with opening projections from pre-weekend tracking services ranging from $22 million-$30 million.

The film most likely will land somewhere in the middle, though Par hopes word of mouth and mainly positive reviews will propel the pic forward over the coming weeks.

More Film

  • Michelle Yeoh

    Michelle Yeoh to be Feted at Macau Festival

    After launching ”Super 8” early on Thursday at 324 sneak screenings, Paramount reported the film made approximately $1 million with more than 100,000 participants. Par’s sneaks for ”Super 8” were sponsored by Twitter — a first-ever deal like this for the social-networking site — in an attempt to increase awareness among moviegoers under 25 before […]

  • Alexandra Shipp

    Film News Roundup: Alexandra Shipp in Talks for 'Shaft' Sequel

    After launching ”Super 8” early on Thursday at 324 sneak screenings, Paramount reported the film made approximately $1 million with more than 100,000 participants. Par’s sneaks for ”Super 8” were sponsored by Twitter — a first-ever deal like this for the social-networking site — in an attempt to increase awareness among moviegoers under 25 before […]

  • Producers Guild Taps Seven Documentary Nominees

    'Cries From Syria,' 'Jane' Among Producers Guild of America's Feature Documentary Nominees

    After launching ”Super 8” early on Thursday at 324 sneak screenings, Paramount reported the film made approximately $1 million with more than 100,000 participants. Par’s sneaks for ”Super 8” were sponsored by Twitter — a first-ever deal like this for the social-networking site — in an attempt to increase awareness among moviegoers under 25 before […]

  • Adam Fields Relativity

    Ex-Relativity Executive Adam Fields Accused of Sexual Harassment

    After launching ”Super 8” early on Thursday at 324 sneak screenings, Paramount reported the film made approximately $1 million with more than 100,000 participants. Par’s sneaks for ”Super 8” were sponsored by Twitter — a first-ever deal like this for the social-networking site — in an attempt to increase awareness among moviegoers under 25 before […]

  • Wolf Warriors 2

    China Box Office Passes $7.5 Billion Landmark

    After launching ”Super 8” early on Thursday at 324 sneak screenings, Paramount reported the film made approximately $1 million with more than 100,000 participants. Par’s sneaks for ”Super 8” were sponsored by Twitter — a first-ever deal like this for the social-networking site — in an attempt to increase awareness among moviegoers under 25 before […]

  • Laura Dern Emmy Award Win

    New York Women in Film & Television to Honor Laura Dern, Judith Light, Others at Muse Awards

    After launching ”Super 8” early on Thursday at 324 sneak screenings, Paramount reported the film made approximately $1 million with more than 100,000 participants. Par’s sneaks for ”Super 8” were sponsored by Twitter — a first-ever deal like this for the social-networking site — in an attempt to increase awareness among moviegoers under 25 before […]

  • Murder on the Orient Express

    Fox Developing 'Murder on the Orient Express' Sequel 'Death on the Nile'

    After launching ”Super 8” early on Thursday at 324 sneak screenings, Paramount reported the film made approximately $1 million with more than 100,000 participants. Par’s sneaks for ”Super 8” were sponsored by Twitter — a first-ever deal like this for the social-networking site — in an attempt to increase awareness among moviegoers under 25 before […]

More From Our Brands

Access exclusive content