Org relocates from BevHills to L.A.'s historic Miracle Mile
The Sundance Institute may have its roots in Utah, but it’s relocating its Hollywood digs to L.A.’s historic Miracle Mile.The nonprofit film org will move from its current space in BevHills to the eighth floor of 5900 Wilshire Blvd. in January, joining other media-related tenants in the 31-story building, including Variety, Edelman PR, the New York Times and L.A. magazine. The Institute has signed a 10-year lease with the Ratkovich Co., the development firm that acquired the mid-Wilshire tower in 2005. Renovations will begin soon to pave the way for the January move. The relocation is much needed, according to Sundance exec director Keri Putnam, who told Variety that the Institute’s staff is “shoulder to shoulder” in its current space. Though the move will mean a busy winter as it overlaps partially with the org’s annual film fest, Putnam said the new home will make for a good fit. “Sundance is first and foremost a cultural organization, so I like the combination of the cultural landscape on the Miracle Mile,” Putnam said, referencing the tower’s location across the street from the Los Angeles County Museum of Art. The “cultural corridor” is seen as advantageous, along with “the connections to the media businesses in the building.”The more spacious office, however, “isn’t a plan for employment expansion,” Putnam noted. Clare DeBriere, chief operating officer and exec VP of the Ratkovich Co., told Variety, “I think that having Sundance cements it as the building for the absolute best of the entertainment, media and marketing firms. Our whole focus is creating a community at 5900 that shares interests, values and that are complementary to each other.”
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