CANNES — Expanding its reach in Asia, Sundance Channel Global has closed a carriage deal for Sundance Channel HD with Astro, Malaysia’s key pay TV operator, in the run up to the Mipcom TV mart in Cannes.
In addition to Malaysia, Sundance Channel Global is present in Taiwan, Korea, Singapore and in various countries throughout Europe and Canada.
“Astro has made remarkable strides in leading Malaysia’s adoption of high-definition TV and other technologies with Astro B.yond and we are excited to work with such a high-caliber operator in bringing our channel to this new territory,” said Ed Palluth, senior VP of global distribution for AMC/Sundance Channel Global.
Astro CEO Henry Tan said Astro’s high-definition channels would greatly benefit from “Sundance Channel’s outstanding programming and growing international footprint.”
Created by Robert Redford, Sundance Channel features a diverse selection of indie films, docus and original shows.